Congratulations on launching your new website. While you may be thinking the hard work is done, trust me it is just getting started. You see, launching a new website is only half the battle. If you want to make money from that website you must learn how to generate targeted traffic.
What is targeted traffic you ask? Targeted traffic is the type of visitors that are already interested in what you have to offer. When they visit your website they do so with the intention of finding a solution to their problem.
They are targeted to your specific niche and are more likely to join your mailing list and purchase the products and services you are promoting.
Here are 3 free ways to start driving targeted traffic to your website today:
Though guest blogging has gotten a really bad rap over the last few years, it is still one of the most effective ways to drive targeted traffic to any website or blog. Take for instance GrooveHQ.com, they were able to reach 1 million people all from guest blogging.
To be successful with guest blogging there are 4 very important steps you need to take. Step one is to identify high quality sites to be a guest blogger on.
By high quality we mean sites that already have an established reputation, cater to your target audience, and are getting several thousand visitors per month. If you are guest posting on sites that have very little traffic you won’t get the results you are after.
Step two is to do what it takes to get your post approved. Every site will have a set of guidelines you must follow if you want your guest post to be approved for publishing. If the guidelines aren’t readily available simply email the site to see what they are.
Step three is to produce a piece of content so epic that it can’t be ignored. Give away your best secrets, tips and techniques. This is how you position yourself as an authority and people will eventually start seeking you out for more advice.
The fourth and final step is to promote your guest blog post. Though this step is optional, it is one that is highly recommended. By promoting your guest blog post you will get more traffic, more leads and ultimately more sales.
According to Statista, by the end of 2018 it is estimated that Facebook will have just over 207 million users in the United States. That alone should tell you why social media should be an important part of your traffic generation strategy.
Not only can social media help you increase brand awareness, but it can also help you build a loyal fanbase that will invest in pretty much anything you promote.
To get the most out of social media you must be fully invested. If you are not consistent with your posting you will not get results.
Before you start a social media marketing campaign take the time to figure out which social media networks you should actually spend your time on. One of the biggest mistakes you can make is to try to tackle all of the major social media networks at the same time.
If you are just starting out you should focus on dominating one social media network and then expand from there. Tai Lopez recommends starting with Facebook since they are the biggest social media network in the world.
Once you have decided which network to start with you should turn your focus to creating content that your target audience will find valuable. No matter which platform you choose, try to use visual elements such as videos, images and other graphics as much as you can as they tend to receive great engagement.
Engagement is the most important metric when it comes to social media. The more engagement your posts receive the more exposure your brand will get. Focus on creating quality content that provides value.
To get the most out of social media marketing it is very important you use the right tools. Doing so will help you save a great deal of time and effort.
To streamline your social media marketing efforts consider investing in a social media management tool such as Hootsuite. With it you will be able to schedule over 300 social media posts in advance.
The content Marketing Institute defines content marketing as a strategic marketing approach that focuses on creating and distributing content that is valuable and relevant. Instead of trying to sell, sell, sell, you should instead focus on providing massive value and goodwill to the marketplace.
To get the most out of content marketing you must first clearly define your goals. You should never create a piece of content just for the sake of creating content. Every piece of content you create should support at least one of your core goals.
Before you start writing decide how you want that piece of content to help you grow your business. Do you want it to help you build your email list? Do you want it to build brand awareness? Whatever the goal, make sure your content is centered around it.
When creating content always remember that people come first. Don’t get so caught up in search engine optimization that you forget it is real human beings that will be reading your content.
Please note this does not mean you shouldn’t optimize your content for the search engines. Search engine optimization is important. However, it shouldn’t be your primary focus. Your primary focus should be writing compelling content that your target audience will love.
When it comes to content marketing its all about quality over quantity. While it’s good to have a ton of content on your blog, if that content is subpar it will not be ineffective.
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