In a previous post we discussed 3 free ways you can start driving traffic to your website today. And while free traffic is great, it does require more time and effort to gain traction. If you have a budget and want to get the ball rolling as quickly as possible, paid traffic is the way to go.
With that being said here are 3 paid ways to increase traffic to your website fast:
When it comes to paid ads you basically have two options. Google Adwords and Facebook Ads. The one you choose will depend on the type of business you have and the audience you are trying to reach.
As Neil Patel once said, Google is intent based. In other words, when someone types in a keyword or key phrase on Google their intent is to find out more information about an issue or even make a purchase.
Good examples would be “best auto insurance in Georgia” or “best camera for vlogging”. If someone is typing those key phrases into Google there intent is to find out more about these products so they can eventually make a purchase.
With Facebook Ads there is no intent. The audience is much broader and people aren’t searching for anything. Instead they are looking to connect with friends and family.
Because of this intent based businesses would be better off using Google Adwords for their paid ads. This would include real estate agents, insurance brokers, consultants or anyone selling a specific product or service.
If you are looking to get your message in front of 40 year old men looking to get ripped for the summer, Facebook Ads would allow you to do that.
This is because the audience on Facebook is very broad and segmented. It is therefore easier to target your ad to only the people who would actually want to see it. In this example only 40 year old men who have shown an interest in getting in shape would see your ad.
The great thing about Facebook Ads is they allow you to send your traffic to a landing page. This allows you to nurture the lead and increase the likelihood they will turn into a paying customer.
Press releases are probably one of the most underrated ways to generate traffic to a website. By distributing press releases you can get instant exposure and start building brand awareness.
There are two really big advantages to using paid press releases. First, if your press release is newsworthy it may get picked up by other publications.
By posting your release on a paid PR site your release will instantly be seen by thousands of publications. If any of them pick it up your website could get a lot of traffic in a relatively short period of time.
The second advantage is link building. While a press release does not directly impact search engine optimization, the coverage your press release receives can help you build hundreds of links and thus improve SEO.
How To Write an Effective Press Release
When it comes to writing an effective press release there are 4 simple rules you must follow. Rule number one is to come up with an irresistible title. The title of your press release is the one opportunity you have to make a good impression. If the title doesn’t grab people’s attention no one will read the release.
Rule number two is to get straight down to business. Don’t beat around the bush in your press release. The first paragraph should cover everything from the who, to the why, to the what, to the where.
Reporters don’t have time to sift through your press release to find all the important details. They need all the facts to be clearly outlined in the first paragraph. If they can’t find what they need in the first paragraph they will move on.
Rule number three is to provide a quote the reporter can easily use to help demonstrate the importance of your press release. Ideally you would want the quote to be from someone who is high up in your company.
Rule number four is to keep the press release short and sweet. There is no need to make your press release read like a novel. Doing so can actually do more harm than good. For best results your press release should be helpful yet concise.
An affiliate program is a business model where you, the product creator, pay publishers, also known as affiliates, to promote your products or services. The great thing about this strategy is you only pay for results.
By offering an affiliate program you are able to team up with influencers in your industry and offer them a percentage of each sale to send customers your way.
By teaming up with the right influencers you can get your message in front of hundreds of thousands of people without paying any money upfront. The only time you pay the influencer is if they make a sale.
Drawbacks To Consider
While affiliate programs are a great way to start driving traffic to your website almost instantly, there are a few drawbacks you need to be aware of.
The biggest issue you will run into is a lack of control over what is being said about your products or services. Not all influencers are created equal. Some influencers will do anything to get the sale.
This means they will freely lie and misrepresent your brand. This of course could have severe consequences as the wrong influencer could ruin your brands reputation.
For best results it is best that you interview all influencers before allowing them to promote your product or service. Find out what methods they plan to use and be upfront about any tactics you will not accept.
You should also visit their social media profiles to see what kind of content they are posting. If the content isn’t in line with what you want your brand to represent, don’t allow them to promote your product.
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